Darryl and JJ Jones

Darryl Jones is prominent a North Orange County real estate agent passionate about being involved in his community. He is locally known for giving out a variety of free shirts.

Darryl was looking for new and improved designs for his free t-shirt marketing. Most of his shirts in the past have been very basic “I [heart] [city name]” and many residents enjoy collecting his different shirts. The target audience is Orange County homeowners. Overall, the designs need to be appealing to wear so more people see Darryl’s branding and information on the back of the shirts.

Knowing that Darryl’s t-shirt recipients usually get excited about being able to represent their community, I made Orange County and local cities the focus of most of the designs. My goal was to create designs that were: simplistic, neutral, unisex, and screenprint-optimized, with a wide range of appeal.